Bettyanne Sherrer, Creative Mind behind ProPlan, Obtains DES Certification

Bettyanne Sherrer, the Creative Mind and Lead EventPreneur behind ProPlan Conferences & Events has taken the leap and obtained the Digital Event Specialist (DES) Designation through PCMA.

The program focuses on content, engagement and technology best practices. Event Planners take this program to help develop the tools and knowledge they need to successfully deliver virtual programs.

The “new normal” looks very different for conferences & events than it has historically. Event Professionals need to “step up their game” and become experts. Bettyanne believes that the future of the event industry is hybrid, and has taken the leap to ensure that she is ready for it.

My clients have been turning to me for help and answers since March. Do we just cancel? Do we go virtual? What does a hybrid event look like? They have trusted me for years to help navigate them through changes in the sector, and to incorporate innovative engagement activities. I now have the certification to back up what I have been doing for years.

Are you looking to take your conference or event online? Or, marry the live experience with a virtual one? ProPlan Conferences & Events is here to help! Book a consultation with Bettyanne today.

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